moving on

today I want to talk openly and honestly

about money content creation as a job

aux battles and I hope you will learn

something about your life or your future

life through my experiences please don't

mistake this video for me being negative

or complaining I'm very grateful for my

position and my job as a YouTuber and

I'm just trying to be real and not

sugarcoat anything for the past 15

months I have been very inconsistent

with my uploads on this Pat CC Channel I

have been even less consistent streaming

on Twitch and although I could list off

10 to 20 reasons why it really boils

down to two things one I got extremely

bored with the repetitive nature of my

content and two money but those two

things are so closely intertwined that

they're almost Inseparable I started

uploading on this channel in 2021

because I wanted to separate my two main

styles of content video essays were

going to be the only thing I upload to

my main channel so I brought all these

fun like serious and more personality

driven and music based content over to

my second Channel and in the beginning

it was risky I was basically dividing my

audience in half hoping that the

documentaries video essays would take

off and then the pat CC Channel could be

like a fun side project then I got an

opportunity I never in my wildest dreams

could have imagined I got an email from

someone at twitch that read Patrick it's

great to meet you here at twitch I look

after artist relations for music

creators so would love to find to time

to chat and see how I might be helpful

as someone who's been in the music biz

for many years your dming 100 rappers

video had me dying I'm based in

California on PST and would love to set

up a time next week pretty open Monday

and Tuesday afternoon nowhere in this

email does it say what we are going to

talk about what they want or anything

really business related they basically

just wanted to say hi I thought this is

a high level person at twitch why

wouldn't I just chat and get to know

them the call was about 30 minutes long

and I chatted about my content creation

journey and my experience with live

streaming and it was such a normal and

seemingly introductory conversation and

25 minutes in they mentioned I was being

recruited to stream on Twitch

exclusively and I heard them very

quickly say that they would offer to pay

me an hourly rate to stream so I called

my manager gave him the details I

connected him with the people at twitch

and he was going to handle the

negotiations as he always does now I

streamed on YouTube at the time so

moving over to a new platform would have

been extremely risky but I vividly

remember saying to my manager if they

offer me like $30 an hour I might have

to take that money that's guaranteed pay

that would help me pay some bills and

take some stress off my wildly

inconsistent income at the time well

they offered me

$250 an hour I was obviously shocked and

immediately ready to take the deal my

manager asked for more money because

that's his job but they said no the

contract made me f fully exclusive to

Twitch and I had zero minimum stream

requirements so I could choose not to

stream but obviously then I wouldn't get

paid when I did stream it had to be in

the music category because they wanted

to boost their viewership there and they

would pay for a maximum of 60 hours or

$115,000 per month so if I streamed 61

hours then I wouldn't get paid 250 for

that additional hour or any additional

hours this was a 6-month contract with a

total maximum payout of $90,000

and on top of that I still got to keep

70% of my subscriber money my normal ad

Revenue split and 100% of donations the

deal was extremely generous to me and

barely worth it at all for twitch I was

then and still am incredibly grateful

for this opportunity from twitch so I

started streaming exactly 60 hours per

month and in that time was when we

started doing aux battles and other

games like bad rap songs with great

beats and carried by the feature and

others but it was in increasingly

obvious that aux battles was the fan

favorite additionally we started editing

down the twitch streams and uploading

them to YouTube which is probably where

99% of you have watched all my content

and my Pat CC views started increasing

rapidly again with Ox battles being the

overwhelming favorite my twitch contract

ended at the end of 2021 and if you

total up the revenue with YouTube ads

included I made about

$145,000 it was a fantastic year and had

I not gotten that offer from twitch Ox

battles would have never been a thing

they legitimately changed my life

however twitch decided that they were

not going to renew my contract in 2022

and it makes sense considering they

didn't even come close to making back

their investment on me streamers are

only profitable when they hold multiple

thousands of viewers at a time still to

this day twitch probably never made

their 90k back from me and I've been

streaming for years so I get it I get

why they didn't renew but that meant I

was going to go from a guaranteed 15,00

000 per month to $0 now I have always

been pretty responsible with my money I

paid my employees my bills and I saved

pretty much all the rest so I wasn't

panicking but at the same time I had no

idea what my finances would look like in

2022 but I got lucky because they got

better and that's because of YouTube and

Ox battles I needed to make streaming as

easy and efficient as possible since I

wasn't getting an hourly rate so I

decided that we were literally only

going to do aux battle I would go on

stream for like 2 to 3 hours which is

usually how long one game takes then log

off and spend the rest of my time

working on my main Channel or other

business Endeavors and I did this only

three to four times per week now most

full-time streamers are online at least

20 to 40 hours per week and I was only

doing 6 to8 and that's because I never

had to do the long grind like other

streamers sitting there for 8 hours a

day with three viewers for months or

years my first stream I was getting

massively overpaid and I had a couple

hundred viewers I never had to develop

that loving relationship for streaming

like I did with YouTube I always

Associated it with money with a business

opportunity because that's how I got

into it which now I realize it kind of

ruined my ability to Excel and be

creative on Twitch now I'm not going to

minimize my own grind I definitely put

in some decent hours but the data shows

in 2022 I streamed a little over 200

hours whereas I'm Dante did over 1,000

hours five times as much as me yet

despite this at the beginning of 2022 I

was crushing it for someone who barely

streamed I averaged around 900 viewers

on Twitch and on top of that the YouTube

videos were exploding most of them

generating between 400,000 and a million

views it got to the point where I was

averaging about $155,000 per month on

YouTube ad Revenue it's almost like I

still had my twitch deal and at this

point I felt like I hit the lottery I

had this series that was easy to make

and easy to come up with fresh ideas it

made a ton of money and the fans loved

it but to be honest I got burnt out from

this game way before everyone else to me

Ox battles got so repetitive the same

songs always got played you could do any

song what are you gonna go with Van

anthm people cared more about winning

than introducing new and interesting

music to the audience on top of that my

viewers became hostile towards me for

the behavior of my chat and they even

thought I was somehow rigging the game

so I can get an outcome that I wanted

because I maybe had a preferential song

like all kinds of really weird

accusations I was I was fake head

bobbing all the time I was fake enjoying

music it's funny to laugh at it now but

it only took like two or 3 months before

I was kind of fed up with it from a

creative perspective like it felt very

grindy it felt like a job and it was a

series that went on for years but I

stuck to it because

obviously all the benefits that I said

before but ultimately sometimes I kind

of live by this philosophy that like I'm

not allowed to choose what I do right

like the views choose it cuz clearly all

you guys love it so why wouldn't I just

keep doing it but still I tried other

styles of content that I personally

liked more or at least it was just a

fresh switch up for me but the views

just didn't come in and when you're a

content creator you have to balance the

stuff that you want to do versus the

stuff that you make money on because

it's very rare that those things happen

at the same time if I only did what I

wanted my views would drop and I'd make

less money and if I only did what itss

views I'd make more money but I'd be

miserable so you got to find that

perfect balance But ultimately I always

wanted my second channel to just be fun

so the moment that I'm not having fun I

should take a break so I did that in

September of 2022 and then it was in

that time that I came up with the idea

of ox Wars a 1V one battle between

popular creators which breathed some new

life into the series and I actually want

to bring that back so maybe 2025 and

lucky for me we kind of struck gold

again those videos got a ton of views

and were probably the most fun we ever

had in aux history by the end of 2022 if

you add up twitch and YouTube Revenue I

made about

$210,000 a 45% increase from the

previous year now I still wasn't really

sure what the future held but I wanted

to take a big risk and drastically

change the future of Pat CC little did I

know as soon as I made a risky

investment something would go

catastrophically wrong in the beginning

of 2023 viewership on the pat CC Channel

started slowly declining now it was

nothing insane but it became more

difficult to break 500,000 views and the

days of 1 million plus were kind of gone

that's probably due to lower aux battle

output and the series just being over a

year and a half old now I tried more

ideas for reaction videos I even

streamed with qu for a little bit and I

actually was having the most fun with

the Channel that I ever had I still look

back at this time as me having the most

variety and just overall the best Vibe

now people were still demanding Ox

battles and my twitch viewership dropped

from 600 average to 300 average viewers

which as you can imagine has an impact

on your mental you know you start

thinking like you're falling off and

maybe I should just listen to them and

do what they want my Revenue also

started to take a slight hit but

honestly I didn't really care that much

I felt like I was finally reaching my

full creative potential as a streamer

and a YouTuber and ultimately I was just

having fun but then something happened

that I never expected in March of 2023 I

got a copyright claim for like 10

different songs in one video at the time

I was only previewing about 7 Seconds of

each song so that's crazy that they

would get all of the revenue that the

video generates but whatever so for the

next upload we knocked it down to 6sec

previews of the songs and that was okay

until we got another copyright claim so

we knocked it down to 5-second previews

of the songs and then we got another

claim it got to the point where even if

we uploaded a 3 second clip of a song

the record label would take all of the

revenue from the video now I obviously

can't upload Ox battles or any of my

videos really without previewing the

Music Plus listening to a 3 second

snippet of a song when the twitch

viewers hear half the song or more

drastically changes the viewer

experience by April of 2023 every video

I upload loed that had mainstream music

in it was claimed but it got even worse

I started getting copyright claims for

just showing music visuals like my

hanging mic video got a copyright claim

for showing a Tik Tok I'm not playing

the audio of the song it's just my voice

over and showing the Tik Tok and they

get all the revenue in my most recent

video I just did with pla booy Max all

of the songs in the video at the time of

upload were unreleased and as soon as I

uploaded it I got a copyright claim for

an unreleased song it's clear my channel

is on some sort of list that prevents me

from using any type of music content

from assigned artist I don't know if the

labels put me on a list or maybe I just

had done this for so many years stealing

from record labels that now I'm just

like on a black list or something but

I'm not making money on any video that

has music period it's never going to

happen again but back when this first

happened I was like it's whatever it's

not all about the money and my relevance

and making my audience happy is most

important so I'm just going to keep

pushing but then the views and the

interest in Ox battle overall just kind

of kept going down and on top of that

remember that major investment I was

talking about well that got finalized so

I just got myself in a ton of debt

thinking that my YouTube and my twitch

would be able to fund it which by the

way I'm going to talk all about this

major investment in my next video on

paty C because I did come up with a

solution kind of but it's it's good news

I promise it's good news anyways I kept

trying throughout summer of 2023 to push

through but there was no incentive for

me to innovate if I came up with a

banger idea and got good views the money

would just go to the labels if I spent

money to increase the production value

of the video and make something more

high quality it would just be a loss and

in hindsight at this time I wish I just

pushed through it I wish I just kept

trying to find Solutions maybe a video

series that makes a little bit of money

or innovate somehow to just break even

or to just get by but at the time I just

felt defeated and since I had employees

to pay I needed to come up with a

financial solution I stopped streaming

on Twitch since it took too much time

and Ox battles was just dried up by now

I tried an entirely different direction

and video style towards the end of 2023

and I had a lot of fun making those

videos but they were extremely high

effort taking weeks and months to plan

film and edit which ultimately led to

thousands of dollars in losses and I

want to remind everyone that I'm not

complaining I'm just explaining how I

felt at the time I basically stumbled

into a gold mine with twitch and Ox

battles and I became spoiled blindsided

by money and while chasing the money I

lost the reason why I was doing this

whole YouTube thing in the first place

2023 as a whole was still a good Revenue

year I generated about $100,000 but that

was a 60% pay decrease from 2022 this

just shows you how volatile YouTube

money and Entrepreneurship as a whole is

you could make literally 60% Less in one

year and put in the same amount of work

if not more work with that being said

2023 was an exceptional year for my main

Channel and I had amazing momentum going

into 2024 so I decided to just focus all

my energy and resources on my main

Channel and just quit Pat CC I tried to

come back during the Drake and Kendrick

beef cuz I knew like I had to talk about

that and then return to Ox battles in

summer of 2024 For the Love of the Game

and I'm grateful for all the people who

came back and watched but it kind of

felt like I was just trying to to bring

back something that was dead and in 2024

I made a grand total of $25,000 on this

channel an 88% decrease in revenue from

my Peak it's funny because I'm not even

mad at the record labels anymore but it

is a major reason why music YouTubers

lose motivation and quit but I'm not

blaming them for the way that things

panned out for me YouTube and

Entrepreneurship is an unpredictable

lifestyle you have to adapt to changes I

am not owed viewership I am not owed

money I have to earn it every single

time I upload and I understand this but

at time it does get hard to motivate

yourself especially when you have bills

to pay and a family to take care of

however the Silver Lining to all of this

is that through my time off I've gotten

my business Affairs in order and

basically I don't necessarily need my

second Channel Revenue to survive

anymore I saved my money invested it in

the right areas and now I have much more

freedom in 2025 I could make 0 on this

channel and be okay I don't care about

the copyright claims or the revenue I

may or may not earn in 2025 I'm going to

make the videos that I want to make and

put them out whenever I feel like it and

more importantly in my next video I will

be discussing some huge news huge news

you don't want to miss it it's way more

important than this video thank you all

for sticking by me all these years I I

just I just can't believe you're still

here drink water